Ways of film promotion always include taglines, trailers, posters and photo gallery.

电影的宣传手段总是包括电影的时髦用语，%预告片，海报，以及剧照。

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A certain amount of crossover occurs when promotion USES the four principal elements together, which is common in film promotion.

当促销同时运用这四个主要元素时，有一定交叉，这在电影促销中很常见。

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The choice was made months prior to production when Spielberg looked for a partnership with a candy company that would promise promotion for his film.

电影出来一个月以前，斯皮尔伯格就在找能帮他推销电影的糖果公司。

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"In a world where 50 percent of the budget of a film actually goes on promotion, as opposed to what you see on screen, the idea that we have a worlds where the consumer can exercise authority and sovereignty is absurd, " said Professor Toby Miller, director of Film and Visual Culture programme at the University of California.

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As film professor Jim Collins describes it, the Weinsteins, who remain masters of promotion, would release a film late in the year in New York and Los Angeles, build momentum through critical praise and advertising, and use the Golden Globes and the Oscars to boost films even more.

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In fact, soundtracks for movies come out nearly two months before the movies themselves as promotion for the film and as a means of engaging potential movie-goers.

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